Flower Delivery South Wimbledon Privacy Policy

Introduction

This Privacy Policy explains how Flower Delivery South Wimbledon (“we”, “our”, “us”) collects, uses, stores, and shares your personal information when you order flower deliveries from South Wimbledon and surrounding districts. We are committed to protecting your data, respecting your privacy, and ensuring that we comply with the General Data Protection Regulation (GDPR) and all applicable data protection laws.

Scope of this Policy

This policy applies to all customers who place orders with Flower Delivery South Wimbledon, whether through our website, by telephone, or in-person, relating to the delivery of flowers within South Wimbledon and the neighbouring areas. By using our services, you agree to the practices described in this policy.

What Data We Collect

To process your flower delivery order and provide you with a high level of customer care, we collect the following types of personal data:

• Contact Information: Your name, postal address, telephone number, and, where provided, alternative contact details.
• Recipient Information: The name, address, and telephone number of the recipient (if different from the customer).
• Order Details: The items you order, delivery instructions, preferred delivery date, and any personalised messages.
• Payment Information: Payment card numbers or bank account details (processed securely via appointed payment processors), transaction history, and billing address.
• Communications: Any messages, instructions, feedback, or queries you send to us, including customer service correspondence.
• Technical Data: IP address, device type, browser information, and usage data relating to our website (collected automatically when visiting our website).

Lawful Basis for Processing

We only process your personal data where the law allows us to. Our main lawful bases are:

• Contractual Necessity: Processing is necessary for us to fulfil our contract with you—e.g., to deliver your flower order and process payments.
• Legal Obligation: To comply with any legal and regulatory requirements we are subject to (such as record-keeping for tax purposes).
• Legitimate Interests: For our business purposes, such as improving our products and services, fraud prevention, and direct marketing (subject to your rights).
• Consent: Where you have provided explicit consent—for example, to receive marketing updates. You may withdraw consent at any time.

How We Use Your Data

Your personal data is used for the following purposes:

• Processing, fulfilling, and delivering your orders.
• Managing your customer account and providing customer support.
• Processing payments and preventing fraud.
• Improving our products, services, and website usability.
• Sending related order communications, such as order confirmations and delivery updates.
• Sending marketing communications (where you have consented).
• Complying with legal obligations, including accounting and tax requirements.

Who Processes Your Data

To deliver our services efficiently, we sometimes need to share your data with trusted third-party processors, including:

• Payment Service Providers: To securely process card and bank payments.
• IT Service Providers: For website hosting, email delivery, and data storage.
• Couriers or Delivery Partners: To deliver your flower order to the specified address.
• Professional Advisors: For legal, accountancy, or consultancy services as needed.

We require all processors to adhere to strict data protection standards and only process your data according to our instructions. We do not sell or rent your personal data to third parties.

International Transfers

We aim to keep your data within the United Kingdom and European Economic Area (EEA). Where processors outside these regions are engaged, we ensure that adequate safeguards (such as Standard Contractual Clauses) are in place to protect your data to GDPR standards.

Data Retention

Your personal data will only be retained for as long as is necessary to fulfil the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Generally, we retain customer order data for up to 6 years after your most recent order, in line with UK tax and accounting obligations. After the applicable retention period, your data is securely deleted or anonymised.

Your Data Protection Rights

Under GDPR, you have the following rights regarding your personal data:

• Right of Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You may ask us to correct data that is inaccurate or incomplete.
• Right to Erasure: You can request deletion of your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You may ask us to pause the processing of your data in certain circumstances.
• Right to Data Portability: You can request that your data is transferred to another provider.
• Right to Object: You can object to the processing of your data for certain purposes, such as direct marketing.
• Right to Withdraw Consent: If we are processing your data based on consent, you may withdraw that consent at any time.

If you wish to exercise any of your data protection rights, please contact us using the details provided on our website.

Security of Your Data

We take the security of your personal information seriously and implement appropriate organisational and technical measures to safeguard it. These include secure payment gateways, encryption, restricted access controls, and regular staff training to mitigate risks of unauthorised access or disclosure.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or new legal requirements. Any material changes will be posted on this page, and where appropriate, notified to you by other means. Please review this page periodically for the latest information.

Contact and Complaints

If you have any questions, concerns, or complaints about how we use your personal data, please refer to the contact details provided on our website. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local data protection authority.

Thank you for trusting Flower Delivery South Wimbledon with your data. We are committed to ensuring your personal information is handled with care and transparency.